A visual identity for a new, innovative legal-tech service
aimed at Polish business owners.
Agency: Demo Effective Launching
Creative supervision: Jacek Sadowski, Marcin Maciejewicz

Creative concepts & execution: Jerzy Zareba
Animation: Jerzy Zareba
Allex is an on-line service that helps in getting just relevant legal updates about the user's industry in an easy and understandable format. On the Polish market it's an innovative legal-tech tool that not only distributes information but also helps in adjusting to the latest legal reforms with suggested solutions.
The challenge was to create an image that would make the service look friendly, easy to use and the information provided perfectly understandable for the target user. That meant breaking the rules of the legal world, where serif fonts and toned down colours are dominant. In effect the identity has more in common with social media services and tech companies than law firms or judicial institutions.
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