21.co
Brand identity for a Swiss-American crypto parent company, the home of 21shares, Amun and Onyx.
(case study incomplete - work in progress)
Head of Design: Marina Krutchinsky
Brand Design: Jerzy Zareba
Illustrations and iconography: Jerzy Zareba
UI Design: Filip Geschwandtner, Jerzy Zareba
UX Research: Marina Krutchinsky, Filip Geschwandtner
Animations: Jerzy Zareba
Brand Design: Jerzy Zareba
Illustrations and iconography: Jerzy Zareba
UI Design: Filip Geschwandtner, Jerzy Zareba
UX Research: Marina Krutchinsky, Filip Geschwandtner
Animations: Jerzy Zareba
21.co has been established as the parent company of Onyx, Amun and one of most the recognizable names on Switzerland's fin-tech landscape: 21shares. The need for an umbrella brand became apparent when the ambitions of the founders started outgrowing the original concept of having just the original triad of crypto related ventures.
My role was to figure out the visual direction, the company's logo, colors, fonts and icons for various usage. I also co-designed the website and created some animations that assisted the launch of the brand.
Although the number 21 itself is pretty symbolic in the crypto space and references the fact that there will be 21 million Bitcoin in total, the arc in the logomark has a deeper meaning. It symbolizes the journey from two financial systems we find ourselves in right now, which often not only don't work together but even fight each other, to a world where there will be only one - probably consisting of elements known both from traditional and decentralized finance.
